Build advantaged customer plans


Programme Overview

We help clients develop world class customer plans at varying levels of customer engagement. Our training programmes and workshops connect directly to the Customer Roadmap thinking in our Win With Customers solution so that you can connect the customer strategic planning capability of your salesforce to your sales and business planning processes.

  • Apply best practice capability concepts from the Customer Roadmap allied to your existing frameworks and ways of working for a bespoke Strategic Customer Planning solution
  • Develop world class customer strategies and business plans
  • Embed best practice customer planning as well as collaborative JBP capability in your commercial organisation
  • Modular training on a virtual or physical basis that breaks strategic customer planning capability into bite-size sections linked to your business planning cycle
  • Programme can also be delivered in 2 x 1 day workshop formats supported by an extended learning journey to drive preparation and application
  • Programmes can be tailored to Retail or Out of Home customer planning

How will it help?

  • Integration of “what” and “how” capability elements to maximise quality of output and return on investment
  • Encourage customer and cross-functional engagement in the planning process at relevant points
  • Completion of the right planning activities at the right time to drive higher quality output
  • Build insight based, commercially advantaged customer plans that are internally and externally aligned
  • Modular and extended learning journey formats ensure manageable on-boarding of concepts and enable on the job application between modules that embeds capabilities