Develop powerful selling propositions that engage customers


Programme Overview

We help client sales and category teams create and deliver compelling selling propositions to customers, whether for next months key initiative sell-in, next years trade category story, or your big new product launch.

  • 2 day training or workshop on a stand alone basis or integrated with our Customer Commercial Insight, Commercial Capability or Category Commercial Stories programmes, based on your specific needs
  • Defining the outcome, framing the questions and identifying the required data sources and solutions
  • Converting data into key insights, defining reasons to believe and ideating solutions
  • Building a simple and compelling narrative and structure to deliver the proposition
  • Communicating the proposition with impact and commercial credibility

How will it help?

  • Shorter selling propositions that are memorable and engage the customer
  • Better selling propositions that are insight and fact based
  • Quality built in at outset, reducing selling presentation iterations and saving time
  • More successful sales outcomes and less negotiation