Build powerful and compelling commercial propositions at a category and customer level


Solution Overview

We help maximise the impact of category stories by ensuring the commercial elements resonate with customers. We draw on our Customer Commercial Insight and Unlock Value capabilities to ensure the commercial proposition element of category stories shines brightly at a channel and customer level.

  • Articulation of how the category proposition impacts the key value drivers of the channel and customer
  • Responses and mitigation for areas where the category commercial proposition may be exposed
  • Joining the dots of the financial proposition with the consumer, shopper, customer and overall category proposition
  • Customising the commercial proposition as appropriate to your business so that it resonates with retail or foodservice sectors and key formats or channels

How will it help?

  • Powerful category propositions to customers that are commercially joined up
  • Maximise the commercial impact of NPD and other key category initiatives at the point of sell-in
  • Stronger channel strategies that tick the financial as well as demand and supply side boxes