Be informed on the financial performance of your key customers and implications for your business


Solution Overview

We provide commercial profiles and bitesize briefings that generate clarity on the profitability, efficiency and value creation drivers of your customers. We provide these for public or private companies of any size or location globally. See our Customer Insights page for a sample of just some of the customers for which we can provide Customer Commercial Profiles or Bitesize Briefings.

Customer Commercial Profiles are provided on a stand-alone basis in a standardised dashboard format and play a key role in building insightful customer profiles.

Bitesize Briefings draw on our Customer Commercial Profiles and provide additional context, content and verbal commentary based on webinar delivery. Briefings are time efficient, convenient and delivered on an annual basis aligned to your business calendar needs. They play a key role in further enriching customer profiles and in adding value to annual customer planning, as outlined below.

  • Up to 45 minutes briefing and Q&A delivered via webinar, or in a blended format alongside other programmes, workshops or solutions
  • Understand the short, medium and long term trends in your customers commercial performance
  • Deepen your customer intelligence through commercial awareness of your customers’ key financial drivers viewed through our customer financial framework
  • Identify where there are potential commercial opportunities or risks for you with your customer that should be considered in annual customer business plans and ongoing commercial discussions

How will it help?

  • Stronger customer performance profiles as a key input to effective customer planning
  • Flag forward looking areas of commercial risk or opportunity with your customer you may not have previously identified
  • Add value to customer discussions and top to top meetings through higher levels of commercial awareness and customer centricity, enhancing the alignment and quality of joint business plans
  • Sharpen the commercial credibility and agility of your customer teams