Where we focus
The grocery retail commercial environment has never been as pressured, the importance of making the right strategic and tactical choices never as great. CPG firms need best in class customer capabilities, plans and commercial agility to successfully navigate the challenging terrain with their customers.
As discounters disrupt the grocery retail landscape, the value equation evolves not only for shoppers but also for CPG organisations. A new retail landscape requires evolved CPG approaches to compete for value successfully.
Digital is also disrupting the CPG customer environment, both in home and out of home. CPG companies are needing to adapt to a new commercial reality that requires them to create value with customers operating very different business models and to do so in parallel with existing customer commercial frameworks.
Some CPG companies specialise in Out of Home, others treat it as a bolt on to retail, and some are genuinely multichannel across in home and out of home sales channels. For many, the sector remains an opportunity to develop deeper channel insight, stronger channel strategies and better commercial plans to profitably capture the potential of the Out of Home market for their brands and solutions.
